GrapeGrape
Graph view for marketers

See the whole library at once.

See every note you have written about a campaign and the ones you forgot were connected. Most marketers find a theme running through a swipe file that they never filed as one.
Every linked note plotted across the whole library
Spot clusters you never filed together
Jump straight from the graph into a note
Note stats alongside it for how your writing is spread out
Connections you did not plan
Two notes from different months turn out to be about the same thing.
Links do the work
Link note to note as you write and the map fills itself in.
Where your attention went
Note stats show what you have actually been writing about.
Results

Three things that stop being a problem

Feature lists are easy to write and hard to care about. This is what changes for marketers.
Find the reference you saved months ago
Describe the angle and search brings back the note, not a folder of screenshots.
Write from customer words, not guesses
Keep call transcripts and reviews in one place and ask what people actually say.
Turn a campaign into a retro you keep
Ask for the summary of what ran, what worked and what you would change.
In practice

What that looks like for marketers

A few moments in a normal week where the app earns its place.
Planning
Collect the research, references and angles into one campaign note.
Writing
Draft next to the customer language you captured rather than a blank doc.
After launch
Write the retro in the same note so the next campaign starts ahead.
FAQ

Questions Before You Install It

The rest of them live in the help center.

Actually use it.

Campaign notes, customer language, references and drafts in one library, with search that surfaces the right example when the brief lands.