Grape
Graph view for marketers

See the whole library at once.

See every note you have written about a campaign and the ones you forgot were connected. Most marketers find a theme running through a swipe file that they never filed as one.
Every linked note plotted across the whole library
Spot clusters you never filed together
Jump straight from the graph into a note
Note stats alongside it for how your writing is spread out

Connections you did not plan

Two notes from different months turn out to be about the same thing.

Links do the work

Link note to note as you write and the map fills itself in.

Where your attention went

Note stats show what you have actually been writing about.

Jump from the map into the note

Click a dot and you are reading the thing it stands for.

Clusters your folders missed

Notes filed in three places show up as one group on the map.

The wide shot of the library

Everything you have written, on one screen, at the same time.
Results

Three things that stop being a problem

Feature lists are easy to write and hard to care about. This is what changes for marketers.

Find the reference you saved months ago

Describe the angle and search brings back the note, not a folder of screenshots.

Write from customer words, not guesses

Keep call transcripts and reviews in one place and ask what people actually say.

Turn a campaign into a retro you keep

Ask for the summary of what ran, what worked and what you would change.
In practice

What that looks like for marketers

A few moments in a normal week where the app earns its place.

Planning

Collect the research, references and angles into one campaign note.

Writing

Draft next to the customer language you captured rather than a blank doc.

After launch

Write the retro in the same note so the next campaign starts ahead.
FAQ

Questions Before You Install It

The rest of them live in the help center.

Actually use it.

Campaign notes, customer language, references and drafts in one library, with search that surfaces the right example when the brief lands.