Graph view for marketers
See how all your notes connect
See the whole library at once.
See every note you have written about a campaign and the ones you forgot were connected. Most marketers find a theme running through a swipe file that they never filed as one.
Every linked note plotted across the whole library
Spot clusters you never filed together
Jump straight from the graph into a note
Note stats alongside it for how your writing is spread out
Connections you did not plan
Two notes from different months turn out to be about the same thing.
Links do the work
Link note to note as you write and the map fills itself in.
Where your attention went
Note stats show what you have actually been writing about.
Jump from the map into the note
Click a dot and you are reading the thing it stands for.
Clusters your folders missed
Notes filed in three places show up as one group on the map.
The wide shot of the library
Everything you have written, on one screen, at the same time.
The hook
Three things that stop costing you a brief
No feature dump. What changes when the swipe file and the customer language can answer back.
The reference is a screenshot in a folder of four hundred screenshots.
Find the reference you saved months ago
Describe the angle and search brings back the note, not a folder of screenshots.
The copy guesses what customers say because the call notes are scattered.
Write from customer words, not guesses
Keep call transcripts and reviews in one place and ask what people actually say.
The retro never gets written and the next campaign makes the same mistake.
Turn a campaign into a retro you keep
Ask for the summary of what ran, what worked and what you would change.
A campaign
What that looks like for marketers
Three points between brief and retro where the app pulls its weight.
Planning
Collect the research, references and angles into one campaign note.
Writing
Draft next to the customer language you captured rather than a blank doc.
After launch
Write the retro in the same note so the next campaign starts ahead.
The rest of the app
What Else Grape Does
Every part of the app is built around the same idea: keep what you write, and hand it back when you need it.
Actually use it.
Campaign notes, customer language, references and drafts in one library, with search that surfaces the right example when the brief lands.