Rich block editor for marketers
A block editor with Markdown and slash commands
Write anything without fighting the editor.
Everything customer calls and campaign retros throw at you fits in one note: headings, checklists, tables, images and PDFs, with slash commands instead of menus.
Headings, lists, checklists, quotes, tables and dividers
Pasted Markdown that arrives as formatted text, and export back out to it
Images, audio and PDFs dropped straight into the note
Slash commands, drag handles and note to note links
Read the PDF where you write about it
Page through a document and take notes on it in the same place.
Structure without the menu hunt
Slash commands drop a table, a checklist or a divider where the cursor is.
Nothing is ever really deleted
Version history keeps earlier drafts of every note you write.
Every paragraph is a block
Move a section somewhere else without selecting a single word.
Markdown in and Markdown out
Paste it and it arrives formatted, export it and it leaves the same way.
Link one note to another
Mention a note as you write and both ends of the link stay live.
The hook
Three things that stop costing you a brief
No feature dump. What changes when the swipe file and the customer language can answer back.
The reference is a screenshot in a folder of four hundred screenshots.
Find the reference you saved months ago
Describe the angle and search brings back the note, not a folder of screenshots.
The copy guesses what customers say because the call notes are scattered.
Write from customer words, not guesses
Keep call transcripts and reviews in one place and ask what people actually say.
The retro never gets written and the next campaign makes the same mistake.
Turn a campaign into a retro you keep
Ask for the summary of what ran, what worked and what you would change.
A campaign
What that looks like for marketers
Three points between brief and retro where the app pulls its weight.
Planning
Collect the research, references and angles into one campaign note.
Writing
Draft next to the customer language you captured rather than a blank doc.
After launch
Write the retro in the same note so the next campaign starts ahead.
The rest of the app
What Else Grape Does
Every part of the app is built around the same idea: keep what you write, and hand it back when you need it.
Actually use it.
Campaign notes, customer language, references and drafts in one library, with search that surfaces the right example when the brief lands.