Mind maps for marketers
Turn your notes into a mind map
See how one topic hangs together.
A long note about a campaign becomes branches you can follow, which is a different pass over the same material than reading a swipe file again.
A mind map generated from any note in one step
Or write the outline yourself and Grape draws it, on any plan
Branches follow the structure you already wrote
Zoom around the map on desktop or phone
The map stays attached to the note it came from
Structure you cannot see in prose
Long notes hide their shape. A map puts it back on the surface.
Revision that is not rereading
Walking a map is a different pass over the same material.
Built from your note, not a template
The branches come from what you wrote, in your own words.
Follow one branch at a time
Open the part you are stuck on and leave the rest folded away.
A real map on a small screen
Pan and zoom on the phone instead of squinting at a picture of it.
The map stays with the note
It sits in the note it came from, ready the next time you open it.
The hook
Three things that stop costing you a brief
No feature dump. What changes when the swipe file and the customer language can answer back.
The reference is a screenshot in a folder of four hundred screenshots.
Find the reference you saved months ago
Describe the angle and search brings back the note, not a folder of screenshots.
The copy guesses what customers say because the call notes are scattered.
Write from customer words, not guesses
Keep call transcripts and reviews in one place and ask what people actually say.
The retro never gets written and the next campaign makes the same mistake.
Turn a campaign into a retro you keep
Ask for the summary of what ran, what worked and what you would change.
A campaign
What that looks like for marketers
Three points between brief and retro where the app pulls its weight.
Planning
Collect the research, references and angles into one campaign note.
Writing
Draft next to the customer language you captured rather than a blank doc.
After launch
Write the retro in the same note so the next campaign starts ahead.
The rest of the app
What Else Grape Does
Every part of the app is built around the same idea: keep what you write, and hand it back when you need it.
Actually use it.
Campaign notes, customer language, references and drafts in one library, with search that surfaces the right example when the brief lands.