GrapeGrape
Mind maps for marketers

See how one topic hangs together.

A long note about a campaign becomes branches you can follow, which is a different pass over the same material than reading a swipe file again.
A mind map generated from any note in one step
Branches follow the structure you already wrote
Zoom around the map on desktop or phone
The map stays attached to the note it came from
Structure you cannot see in prose
Long notes hide their shape. A map puts it back on the surface.
Revision that is not rereading
Walking a map is a different pass over the same material.
Built from your note, not a template
The branches come from what you wrote, in your own words.
Results

Three things that stop being a problem

Feature lists are easy to write and hard to care about. This is what changes for marketers.
Find the reference you saved months ago
Describe the angle and search brings back the note, not a folder of screenshots.
Write from customer words, not guesses
Keep call transcripts and reviews in one place and ask what people actually say.
Turn a campaign into a retro you keep
Ask for the summary of what ran, what worked and what you would change.
In practice

What that looks like for marketers

A few moments in a normal week where the app earns its place.
Planning
Collect the research, references and angles into one campaign note.
Writing
Draft next to the customer language you captured rather than a blank doc.
After launch
Write the retro in the same note so the next campaign starts ahead.
FAQ

Questions Before You Install It

The rest of them live in the help center.

Actually use it.

Campaign notes, customer language, references and drafts in one library, with search that surfaces the right example when the brief lands.